Wednesday, September 19, 2007
Meet 70’s Girl: Julie Albright?
As a father of four girls (three old enough to love American Girl dolls), I’ve seen a lot of American Girl dolls over the past five years. Karis has two dolls, Gloria another, along a few Bitty Babies (American Girl infant dolls). Karis and Gloria have several volumes of the stories that have been published for each doll. These are historical fiction stories that are surprisingly well done.
However, we just got the latest American Girl doll catalog yesterday, and it seems all is going down hill. The feature doll this time is Julie Albright: a groovy flower child whose parents are divorced. The marketing copy for the girl indicate that Julia is an activist, seeking to change the world, since her world was changed so much by her parents divorce.
So here’s my question: Do they know their audience? Or will this doll sell? I may be off is some dream world, but I wonder if the groovy peace-chick-turned-professional-woman is really all that interested in buying her daughter a doll.